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AWS partners are always looking for ways to improve their co-selling game. And Labra is here to help! What is Labra? We are the first Cloud Commerce and Fulfillment Platform that accelerates software vendors through the AWS Partner Path of Build – Market – Sell. At Labra, our core principle aligns well with readiness, go-to-market, commerce, and fulfillment. Our focus has been driven by years of working with ISVs and consulting partners and hearing what works and what does not.

This blog will discuss the co-sell area and how our first product in the Labra platform, OppSync, helps ISV and consulting entities share opportunities and updates more efficiently.


Co-selling is nothing new, but the way partners do it has changed. Remote teams, less travel, and hyperscale marketplaces have driven a new paradigm in the co-selling method. Partners are still working deals together but at a faster pace while still delivering customer value. With these market-driven changes, team collaboration is more critical than ever. For example, it helps shorten sales cycles, increase pipeline, and provide a better customer experience because all the partners work together in near real-time without constant email, text, or phones to stay up to date.

  • Work where you work: Your sales team works in their CRM all day, which is the source of truth for every deal. We built our platform not to focus on us but you; we work where you work. You are in your CRM, so why have to leave?
  • No more manual data entry: There is no need to enter data that already exists in the Company Record and Opportunity Record. Our integration with your CRM adds a few workflows, buttons, and tabs for the quick creation of a Labra Referral that sends the opportunity to the AWS Partner Network ACE portal.
  • Make better data-driven decisions about your partnership from the out-of-the-box dashboards.
  • Bi-directional sync so that if either partner changes the opportunity, the other gets the change in near real-time.

These are a few of the co-selling benefits that come with using Labra. Our partners tell us that they have seen a 20% to 35% increase in opportunities because the sales teams are not burdened with double data entry. They have also seen more opportunities from the hypescalers brought to them by account managers with better information and confidence in the deal flow.

If you’re an AWS partner looking to improve your co-selling efforts, we encourage you to check out Labra. Schedule a demo with one of our team members and take advantage of our two free months with a one-year monthly paid subscription.

Watch Labra OppSync in action or speak to one of our experts today.

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