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T.J.Burke, Global Alliance Leader for Apptio shares how their technology-first approach to partnerships helped them conquer their biggest challenge – the time-consuming manual effort in managing AWS Co-sell opportunities.

Labra seamlessly bridges the gap between internal CRM and AWS’s ACE portal, saving Apptio’s business analysts over 20 hours/week and enabling effortless collaboration among sellers and partner sales teams right within their Salesforce.

Resulting in over 1000 co-sell opportunities generated in just a few months!