Labra, a leader in cloud commerce (cCommerce) solutions, is excited to announce its next-generation API integration with AWS Marketplace, marking a significant step forward in enhancing transaction scalability and operational efficiency within Amazon Web Services (AWS). Through the Labra cCommerce Platform and the AWS Marketplace Catalog API and AWS Marketplace Agreement API, Labra has been actively involved in managing products, offers, resale authorizations, and agreements, contributing to a more streamlined and efficient AWS Marketplace operations.
AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS. The API integration of the Labra cCommerce Platform with AWS Marketplace propels customers into a future of seamless software procurement and cCommerce optimization.
Building on this integration, Labra takes the user experience to the next level by seamlessly connecting with customers’ Customer Relationship Management (CRM) systems, such as Salesforce and Hubspot. This ensures that managing cloud transactions and overseeing the entire deal pipeline becomes an integral part of the daily workflow, without the need to switch between different platforms.
“Embracing the AWS Marketplace APIs has allowed Labra to significantly enhance our cloud commerce automation, providing our customers with unparalleled time savings and ease of managing their cloud transactions,” said Jai Kumar, Co-Founder and CTO at Labra. “We are committed to continuous innovation, and our API integration with AWS Marketplace is a testament to our dedication to empowering customers in their cCommerce journey.”
Since the beginning of the AWS Marketplace API beta program in March 2023, Labra has been an active participant, providing continuous feedback and leveraging the APIs to drive success within the cCommerce category. Through this beta program, Labra, alongside enterprise customers such as Trellix, has achieved remarkable outcomes: the creation of over 200 private offers, 30+ listings, 10+ Resale Authorizations, and a combined Total Contract Value (TCV) surpassing $10M in up to 90% less time than performing the same work manually. Additionally, the entire AWS Channel Partner Private Offers (CPPO) flow has been meticulously tested from the reseller’s perspective, ensuring a comprehensive understanding and optimization of the process.
AWS’s launch of these Marketplace APIs underscores their commitment to facilitating seamless integrations, empowering sellers to scale their business operations related to AWS Marketplace, and ultimately, enhancing the procurement experience for customers.
